
Over the years I’ve seen many declare they have closed on a great deal or that development paid off big time however, when examining closer, you see it isn’t as sweet as first presented. What I’m talking about is those who tend not to value their time as you would value yours. They will go on and on spending their time to achieve something, and sometimes succeed to a certain degree, but if we look back at all time spent for the project, then add costs, effort, risk, and other essential elements, the picture isn’t as bright anymore.
This also applies to many domain sales ROI I heard of over the years. One will come and say something such as “I’ve just sold a domain for X,000.00 $US, that is a so and so ROI on purchase!” but is it really? What about all the other domains who did not sell, will never sell? What about the time invested mining them? What about negotiating the deal?
I will give you an example from a recent sale of ours, a domain we bought for approximately 100.00 $US and sold for over 200,000.00 $US.
One can look at that domain and say “that is a great ROI!”, that it only took 10 minutes to negotiate it, but what do I see? I see over eight years of hardly selling anything. I see thousands of email reading and hundreds of replies that resulted in no deal whatsoever, and at times, insults. I see many thousands of other domains in our portfolio that will never sell for anything. And what I don’t see? I don’t see this sale repeating itself anytime soon!
See, the ROI equation is bigger than the product you sell. It encompasses all other elements of a deal. The question is, how much do you value your time? When you answer the next inquiry, know that while it may not convert, at the end of the day, it is an essential part of the equation.
Have a great day,
Sahar
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